Don't be Discreet, Love Your Feet
Feet First Clinic, a leading foot and ankle chiropody clinic in Toronto, experienced significant growth through a comprehensive SEO strategy, including integrated content marketing and lead generation.
Services
Growth Marketing Search Engine Optimization
Results
Platforms
Google and Facebook
Project Overview
Feet First Clinic is a leading foot and ankle chiropody clinic based in Toronto. Our growth marketing strategy has drastically impacted FFC's growth using a full-scope SEO push, including a deeply integrated content marketing and lead generation architecture. After meeting with Bianca Carter (CEO, Feet First Clinic) for the first time, we were left baffled yet excited as to why Feet First Clinic wasn't considered an industry leader just yet. They've honed down a winning formula when it comes to quality services by great people.
Our first line of thought led us down a rabbit hole of research and reverse engineering any and all analytics gained in the past decade to really hone down and quantify how we can amplify everything that works, and rework anything that doesn't. You can imagine our excitement when we decided to work together. What started with performance marketing and data-driven growth engineering, quickly turned into operational development and sales funnel optimization.
We've since managed to built a great internal team and maintain continued business and marketing growth with SEO, full-scope content marketing, and Google Ads PPC lead-generation.
Execution
Feet First Clinic, a leading foot and ankle chiropody clinic in Toronto, experienced significant growth through a comprehensive SEO strategy, including integrated content marketing and lead generation. After meeting with Bianca Carter, CEO of Feet First Clinic, we were intrigued by their potential as an industry leader. To unlock their success, we delved into extensive research and analyzed past analytics to enhance what works and improve what doesn't. Excited to collaborate, we initially focused on performance marketing and data-driven growth engineering. Over time, our partnership expanded into operational development and sales funnel optimization. With a strong internal team, we've achieved continuous business and marketing growth through SEO, content marketing, and Google Ads PPC lead-generation.
Feet First Clinic, a prominent foot and ankle chiropody clinic in Toronto, experienced remarkable growth through a full-scope SEO push and data-driven marketing, leading to operational development and sustained business expansion with a strong internal team.
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Results
12 months later and we've reached #1 in Canada for SEO rank within our demographic industry (Independent Chiropody/Podiatry Clinics); based on industry-leading SEO software AHREFS. Our PPC lead generation services resulted in a 400% increase in monthly booked services, and 12x ROAS with Google Ads. All whilst reducing the cost per click by 8% every month. Monthly organic website traffic has also increased by 120x, from 1,200 average monthly users to 120,000 and climbing.
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